SEO Specialist, semantic SEO, technical audits, and topical authority content strategy.
Balaju, Kathmandu
SEO Specialist with over 2 years of experience managing 50+ SEO projects across legal, SaaS, eCommerce, home services, finance, and other industries. Experienced in semantic, technical, local, on-page, and off-page SEO, with a strong focus on EEAT, topical authority, and content strategy. Proven track record of improving organic visibility, increasing qualified traffic, and supporting business growth through technical optimization and data-backed SEO strategies.
Proficient in industry-leading SEO tools and platforms for technical audits, keyword research, competitor analysis, content optimization, local SEO, analytics, website management, and performance reporting.
Technical SEO: Screaming Frog, GSC, PageSpeed Insights, GTmetrix, Rich Results Test
Research: Ahrefs, SEMrush, SE Ranking
Automation: MarketMuse, SearchAtlas (OTTO SEO)
Analytics: GA4, MS Clarity
CMS: WordPress/WooCommerce, Shopify, Wix, Squarespace, BigCommerce
Local & Outreach: BrightLocal, GBP, Snov.io
Applies semantic SEO principles to build topical authority through entities, relationships, and search intent. Influenced by Koray Tugberk Gubur's topical authority methodology.
Develops topical maps, content clusters, and scalable information architectures that comprehensively cover subject areas while expanding EAV coverage, combined with EEAT principles.
Comprehensive audits covering crawling, indexing, Core Web Vitals, structured data, XML sitemaps, robots.txt, canonicalization, JavaScript SEO, and internal linking.
Scalable content strategies for large keyword sets, location pages, and template-driven content, without duplication or thin content.
Improving entity recognition, semantic relationships and structured content for visibility across Google AI Overviews, ChatGPT, Gemini, and Perplexity.
Studies Search Central documentation, patents and industry findings; validates strategies through hypothesis testing.
Schema.org implementation: Organization, Local Business, Product, Service, FAQ, Breadcrumb, and Article schema.
Scalable site architectures and internal linking that improve crawl efficiency and distribute authority across topic clusters.
Koray Tugberk Gubur
Ratna Rajyalaxmi Campus
Dec 2023 - Feb 2024 · Mindrisers Consortium Pvt. Ltd.
Ratna Rajyalaxmi Campus, Tribhuwan University
Shree Damkada Higher Secondary School, Tansen, Palpa